Tuesday 6 September 2011

The perfect fit: Finding the right employees online

People are the most important asset for any company, regardless of sector, size or location. But how do you find the right people to maximise the possibilities of your company? The most effective job adverts are no longer in print – today if you want to find the perfect candidate for a job you need to consider online recruitment.
And here are some of the ways you can make the most of the e-recruitment solutions available:



Clear branding: In order to attract the best employees, your job postings should tie in to your company image seamlessly. The best talent will have plenty of options to choose from, so you should consider why they would choose your company and buy into your brand. Many companies will design their posting to function both as job advertisement and online sales brochure, but this is just one option. Part of hiring a specialist company to provide you with e-recruitment solutions is to give new recruits the best possible first impression of your company and brand.

Spark their interest first: Many print-based job ads now merely function as a prompt to guide potential employees to your website. If you decide to go down this route, you need to create a succinct advertisement to fill the limited space, perfectly worded so as to give just enough information to interest the applicants and encourage them to visit the site. Once here, they can access all the information they need and will also (hopefully) be impressed enough by your site to want to apply immediately.

Keep it simple: Skilled applicants may be applying for several jobs at once, so if the e-recruitment system you are using is overly-complicated they may be put off. You want people to be able to apply immediately and have a good experience of using your recruitment system. On your side, implementing an easy-to-use system means applicants can be categorised, tracked and assessed quickly and easily – saving you time and resources and reducing time-to-hire.

Do your research: Find out what jobseekers are looking for from a recruitment opportunity and what is going through their minds when they are browsing online recruitment ads or job boards. What are their priorities, and what do they think would enhance the job application experience? A little bit of focused market research will optimise your chances of getting a big response.

Maintain a good database: You may get a response from a particularly strong applicant who just doesn’t fit the particular role you are advertising for. Don’t just dismiss them: A good e-recruitment solution will include a talent pool facility, or even multiple talent pool, to assess the strengths of each applicant and categorise them accordingly. That way, if a role comes up you may well already have a number of possible candidates to hand.

Every company needs a strong workforce to help it succeed – but how do you find it? Using e-recruitment solutions is one way to reach out to a wide pool of potential candidates and quickly assess their suitability to get the right people in place.

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