Saturday 24 September 2011

5 Business Blogging Tips to Help You Succeed

5A business blog is an excellent tool that can do a lot for your search engine marketing efforts. Whether you work with an internet marketing company to get a blog up and running or run it on your own, it’s a great way to improve your traffic levels, effectively work at ongoing branding, and a phenomenal way to build strong relationships.  Adding a business blog to your existing website is a smart way to increase your traffic and create a place to converse with your customers.


Here are five business blogging tips for you:
Tip#1: Blog RegularlyA business blog needs to be an ongoing effort. You can’t simply set up a blog and put a handful of posts there. You’ll benefit most from blogging for your business if you blog on a regular basis. Consider blogging daily or at least blog weekly. If possible, write in advance and schedule blog posts to post at roughly the same time and with the same intervals.
Tip #2: Write Good StuffA business blog should be highly relevant to your industry and to your target audience. You’ll get people and search engines reading those blog posts so make sure you write well. If necessary, get some help from a search engine marketing company who can write blog posts that are optimised for search engines and for human readers as well.
Tip#3: Don’t Forget SEOQuality is important first and SEO should be a close second. Keyword research, optimising all the blog’s tags, and strategising to create good on-page and off-page SEO strategies will help you get the best ROI from your business blog.
Tip#4: Promote Your BlogBlogs, if done right, do great on their own for generating traffic but it’s smart, especially in the early days, to give it a helping hand to get visitors and convince those visitors to become subscribers. Use social media sites like Twitter and Facebook to help generate attention, and you might even consider a pay per click campaign with Google Adwords or an online contest to generate traffic to your blog. If it’s well optimised and well received by visitors, it can start to generate traffic on its own and it could even go viral and boost your success substantially.
Tip#5: Regularly Assess the ResultsA blog can become highly successful in terms of bringing you traffic, pushing your website and your brand up the ranks, and for generating sales and increasing the market share for your company. In order to execute a working business blog strategy, you’ll need to assess the results of your efforts. Study your traffic reports and study your industry. This will help you figure out how to best integrate your business blog into your overall internet marketing strategy.

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