Hire an Internet Marketing Consultant and Get More Qualified Traffic

Lots of website visitors are a good thing. But are your visitors qualified? In other words, are people who are driven to your website likely to become customers? An internet marketing consultant can help increase the likelihood that the traffic you receive comes largely from people who are interested in buying whatever it is that you are selling.

Various elements of internet marketing consulting can help you get more visitors that are targeted to your industry. Examples include: search engine optimisation, pay per click campaigns, content marketing, and directory inclusion. Let's look at each of these areas a bit more closely:

Search Engine Optimisation

A solid SEO strategy will do more than just get you listed in search engines. It'll get you listed for the RIGHT search terms. A solid and strategy strategy will help you appeal to the right web surfers --- web surfers who want to buy something or who want to learn more about something that directly relates to your business.

SEO tactics help you optimise your website so that search engines send people wanting what you've got. It's a simple concept, really. People search for something and the Googles and Bings and Yahoos of the world tell people where to go to get that something. For those search engines to "know", they wander around the internet looking at new pages of information and determine where to categorise that page. If you know what they are looking for, you can adequately position your web pages so that you are a logical choice for your target customers.

Pay Per Click Campaigns

Search engine results will list more than one result. And within results it will often list a combination of organic and sponsored adverts. Both types of adverts can help drive qualified traffic to your website. Caution: don't embark on a pay per click campaign haphazardly. It could be an expensive lesson for you. Consider speaking with an internet marketing consultant who is specialised in pay per click.

Content Marketing

Content marketing can help you drive organic traffic to your site via multiple methods. People looking at the content may click through to buy from you. And if you strategise with your content marketing, search engines could also use that content whether it is on your site or resides off site to gage popularity and push your site further up the ranks. The more relevant you appear to your niche, the more chances you have of getting that visitor who's got their purse in hand.

Directory Inclusion

Local business directories could do a lot for a localised business. Directory inclusion could further your ability to appeal to the people who want to buy from you.

Yes, website traffic is good. But random traffic has just a small chance of converting from traffic to client. An internet marketing consultant could help you utilise various techniques that could result in your site appearing in front of the right eyes!

Email marketing – hitting the right targets

Email marketing is a speedy, efficient way to maintain contact with you clients and let them know about your latest products and services. But are you sending each client the right information to meet their specific needs, and are you presenting yourself as a long-term business partner to rely on? This article looks at the importance of targeted email marketing.


Email marketing – hitting the right targets

In this digital age, email marketing is one of the fastest ways for a small business owner to get their message across to the largest number of possible clients. It is an inexpensive, easy process and, if done correctly, can reap significant rewards. Done badly or carelessly, however, and it can lose you clients.

Perhaps one of the most important points to bear in mind with email marketing is to adopt a thoroughly targeted approach. This means knowing your clients inside-out – what their priorities are, what sector they operate in, what their interests are, their gender – as well as doing your homework on potential new clients to ensure you are approaching them in the right way.

If you know every salient fact about your clients then you can categorise them accordingly – and while this takes you a little more time initially, it certainly pays off. Think about it: if you’re a company selling hair-care products and you have a new product aimed specifically at women, why send it to everyone on your mailing list?

If you send every marketing email you produce to everybody on your mailing list then chances are your clients are eventually going to be put off. What works better is a targeted approach whereby the relevant emails reach the most appropriate clients. This way, you also have a better idea in advance of who is likely to respond to a given email, and it gives clients the feeling that they are getting a more personal service. A little time taken researching your clients and segmenting them into groups can work wonders.

Consistency and maintaining contact are also vital. Often, after some initial success with a client you may not hear from them for a while and the phone calls or emails from you may then start to drop off accordingly. By sitting back and allowing this to happen you could be throwing away good business for no reason.

Whilst of course it is not possible to compose an individual email for every single client each week, sending out weekly lists of industry tips and hints, or monthly newsletters, will ensure you maintain that valuable contact. Hearing from you once in a while and only when you have something to promote or sell will not endear you to your potential customers. Clients value consistency, and they’re more likely to buy from you if they see you as a reliable source of information they can trust. Whether you have one lead or a million, each one is valuable.

If a client comes to you for information, such as free reports, then it is vital you follow up on this after sending the information (again always, of course, making sure what you send is tailored towards their specific criteria). Did the information you sent meet all their needs? Is there anything else they want to know, or would they like a trial of a particular product, for example?