If your business relies heavily on passing trade you should seriously consider using PVC banners to improve the effectiveness of your advertising.
So what makes PVC banners such a trusted advertising medium?
Well, for a start, their impact is instantaneous. Consider this: you pass a clothes shop in the high street where there is a banner draped across the front which says: ‘50% off all stock.’ Wouldn’t that make you want to take a closer look? Probably.
But what if that banner read: ‘50% off all stock – TODAY ONLY!’ There, that’s more like it. The perceived sense of urgency makes all the difference. You’d just have to have a peek in now wouldn’t you?
You see, PVC banners demand attention. They are in your face. You can’t ignore them. That’s why many more businesses are recognising the sales potential of PVC banners over other forms of advertising.
For a start they are extremely reasonable to produce. And they lend themselves to multiple projects. If you are a business with more than one branch you can readily transport your PVC banner between sites.
Actually, because these banners are so incredibly cheap compared to other advertising mediums, you might just want to buy two!
And the best way to draw attention to your PVC banner? Make it striking: simple colour scheme, direct message.
The AIDA marketing principle, frequently cited in direct mail campaigns, comes in handy here.
Attention – create a strong headline which promises a benefit.
Interest – raise your customer’s interest by addressing the ‘what’s in it for me?’
Desire – make them want what you are offering.
Action – prompt your prospects to take action NOW!
AIDA will help you keep your marketing message on track. And once you have your banner, the only thing left to do is display it in a prominent place. Somewhere it will have maximum impact.
PVC banners are also really effective when combined with other marketing elements such as fliers, print ads, radio and TV ads and online advertising. This is because we consumers frequently need to be exposed to the same message around half a dozen times before we consciously take notice of it.
Consider how many times you have to see an ad on TV before you become aware of it. The exception might be that really annoying opera singer in the price comparison website ad – though you could say he definitely prompts action of some kind!
So when it comes to planning your next product launch, one day sale, business event or special promotion, why not consider how using a PVC banner might help you achieve your goals – and stay within budget!
So what makes PVC banners such a trusted advertising medium?
Well, for a start, their impact is instantaneous. Consider this: you pass a clothes shop in the high street where there is a banner draped across the front which says: ‘50% off all stock.’ Wouldn’t that make you want to take a closer look? Probably.
But what if that banner read: ‘50% off all stock – TODAY ONLY!’ There, that’s more like it. The perceived sense of urgency makes all the difference. You’d just have to have a peek in now wouldn’t you?
You see, PVC banners demand attention. They are in your face. You can’t ignore them. That’s why many more businesses are recognising the sales potential of PVC banners over other forms of advertising.
For a start they are extremely reasonable to produce. And they lend themselves to multiple projects. If you are a business with more than one branch you can readily transport your PVC banner between sites.
Actually, because these banners are so incredibly cheap compared to other advertising mediums, you might just want to buy two!
And the best way to draw attention to your PVC banner? Make it striking: simple colour scheme, direct message.
The AIDA marketing principle, frequently cited in direct mail campaigns, comes in handy here.
Attention – create a strong headline which promises a benefit.
Interest – raise your customer’s interest by addressing the ‘what’s in it for me?’
Desire – make them want what you are offering.
Action – prompt your prospects to take action NOW!
AIDA will help you keep your marketing message on track. And once you have your banner, the only thing left to do is display it in a prominent place. Somewhere it will have maximum impact.
PVC banners are also really effective when combined with other marketing elements such as fliers, print ads, radio and TV ads and online advertising. This is because we consumers frequently need to be exposed to the same message around half a dozen times before we consciously take notice of it.
Consider how many times you have to see an ad on TV before you become aware of it. The exception might be that really annoying opera singer in the price comparison website ad – though you could say he definitely prompts action of some kind!
So when it comes to planning your next product launch, one day sale, business event or special promotion, why not consider how using a PVC banner might help you achieve your goals – and stay within budget!
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