Whether you work the general public or other businesses, inspiring trust in your customers is an essential part of establishing a successful, lucrative business. Before they part with their hard earned capital, individuals and trade need to have confidence in your company to deliver quality products or services on time and at reasonable price.
Often, inspiring such confidence is one of the most difficult tasks new businesses face. SMEs without an established brand face a mammoth task in persuading new potential customers to trust in them and trade. Thankfully, there are a number of steps an SME can take to improve their chances of doing just that.
1. Customer Service
Customer service is an absolutely key ingredient in inspiring confidence in potential and existing customers. Making a customer feel valued and appreciated is an essential part of building up a portfolio of clients who will continually use your company in the future.
Moreover, complaints should be easy to lodge and dealt with fairly and efficiently instead of being ignored or brushed under the carpet.
2. Reasonable Guarantees
By providing money back guarantees on your products, customers can rest assured that if your goods do not meet the high standards they expect, they’ll be entitled to their money back.
Naturally, the guarantees must be feasible and discourage customers from exploiting your company. A well structured guarantee policy, however, has been shown to greatly encourage customers to try new products and services.
3. Approved Business Directories
By signing up to a business trading directory, your company not only receives the benefits of extra advertising, customers are also far more likely to trust you. Most charge a monthly subscription, but put you at the fingertips of hundreds of thousands of new individuals and companies.
Moreover, a business trading directory often allows customers to write reviews and testimonials, linking nicely to the next tip on this list.
4. Client Testimonials
Never underestimate the power of a testimonial. Your website should include a handful of the best you have received, alongside examples of your products in action. Allowing potential customers to see the work you have done with or for previous clients and businesses.
Without testimonials and reviews, it can be very difficult for potential customers to trust in a new business at all.
5. Blogging
Finally, blogging has been around for some time now but continues to deliver results. My regularly posting into a company blog, you can reach out to clients and businesses that otherwise may never hear from you.
The blog should be informative, relevant and well written and might include interesting stories within your company’s industry sector, client testimonials or good news that involves your business.
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