As an entrepreneur, or the designated spokesperson for your company
or organisation, being able to engage with the media is an essential
skill. One which you might assume is difficult to learn.
Not so. In fact, you could see a transformation in your relations with the press and wider media within as little as a half day’s training session with leading UK media communications experts.
Perhaps in the past you may have felt your business has not received the publicity it deserved. Or maybe you have shied away from actively seeking out media attention because being in the spotlight isn’t something you are comfortable with. But this can easily be remedied. In fact, undertaking a media training course makes for a sound investment for your career.
Recently we’ve witnessed the meltdown of several high-profile subjects during TV and radio interviews. The former BBC Director-General, George Entwistle, followed up his disastrous encounter with Radio 4’s John Humphrys, with an equally unimpressive and inept interview for the BBC Breakfast programme.
Then again, MP Nadine Dorries’ parliamentary assistant William Joce, was rendered virtually speechless by Three Counties Radio’s consumer champion, Jonathan Vernon-Smith, whilst attempting to defend Dorries’ decision to take part in the ITV reality show: ‘I’m A Celebrity Get Me Out Of Here.’ Unprepared for the questions levelled at him, Joce resorted to the standard ‘no comment’, before stating that the interviewers questions were not relevant. It made for pretty uncomfortable listening.
What was evident about these two underwhelming performances in particular, was the lack of thought and preparation with which these interviewees had ‘entered the lion’s den.’ Neither interviewee seemed to grasp the basic premise of the interview, which meant they were unable to respond to the most obvious of questions with any conviction whatsoever.
Of course, these examples can be considered somewhat extreme, however they illustrate perfectly the need for company spokespeople to prepare fully before going to meet the media.
Wouldn’t it be a real boost for your confidence and your business too if you knew you could handle any press enquiry, radio or TV interview with aplomb, no matter what questions the journalist threw at you? You would sail through each media encounter with cool confidence, making sure you answered each question concisely and that your point registered.
A professional media training course is designed to equip you with the skill set you need to attract a steady stream of positive publicity for your business.
Forget the old maxim: ‘any publicity is good publicity’, because as we have witnessed, adverse publicity is definitely bad news for business.
Not so. In fact, you could see a transformation in your relations with the press and wider media within as little as a half day’s training session with leading UK media communications experts.
Perhaps in the past you may have felt your business has not received the publicity it deserved. Or maybe you have shied away from actively seeking out media attention because being in the spotlight isn’t something you are comfortable with. But this can easily be remedied. In fact, undertaking a media training course makes for a sound investment for your career.
Recently we’ve witnessed the meltdown of several high-profile subjects during TV and radio interviews. The former BBC Director-General, George Entwistle, followed up his disastrous encounter with Radio 4’s John Humphrys, with an equally unimpressive and inept interview for the BBC Breakfast programme.
Then again, MP Nadine Dorries’ parliamentary assistant William Joce, was rendered virtually speechless by Three Counties Radio’s consumer champion, Jonathan Vernon-Smith, whilst attempting to defend Dorries’ decision to take part in the ITV reality show: ‘I’m A Celebrity Get Me Out Of Here.’ Unprepared for the questions levelled at him, Joce resorted to the standard ‘no comment’, before stating that the interviewers questions were not relevant. It made for pretty uncomfortable listening.
What was evident about these two underwhelming performances in particular, was the lack of thought and preparation with which these interviewees had ‘entered the lion’s den.’ Neither interviewee seemed to grasp the basic premise of the interview, which meant they were unable to respond to the most obvious of questions with any conviction whatsoever.
Of course, these examples can be considered somewhat extreme, however they illustrate perfectly the need for company spokespeople to prepare fully before going to meet the media.
Wouldn’t it be a real boost for your confidence and your business too if you knew you could handle any press enquiry, radio or TV interview with aplomb, no matter what questions the journalist threw at you? You would sail through each media encounter with cool confidence, making sure you answered each question concisely and that your point registered.
A professional media training course is designed to equip you with the skill set you need to attract a steady stream of positive publicity for your business.
Forget the old maxim: ‘any publicity is good publicity’, because as we have witnessed, adverse publicity is definitely bad news for business.
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