Let’s say your business runs 3 different opt-in lists linked to an
autoresponder and each of those lists has 2,000 sign-ups. That’s 6,000
unique sign-ups . . . or is it?
Well it might be. But it probably isn’t. Do you actually know?
You would know this figure for certain if your business employed data cleansing software.
Because most companies split-test their offerings and promotions via different ‘squeeze pages’, as a visitor to various websites it’s all too easy to find yourself subscribing to a list you are already on, or a version of it.
Often this will be detected by the system when you enter your email address and you will be asked to provide an alternative email. But occasionally you won’t realise you are already signed up to a particular list until you come to download the ‘freebie’ – a White Paper, infographic, podcast, or similar.
And sometimes not even then. If for example the giveaway is an ebook you read some time ago and have since deleted from your computer.
The only clue may be when you find yourself receiving several emails a day from the marketing company or individual concerned. That relentless contact over the course of a couple of weeks could seem like overkill to you, so you decide to remove yourself from the list(s).
As the owner or CEO of a company, a red flag indicating that there is something not right with your data could be if you are getting lots of people unsubscribing from your lists. One of the primary reasons for people cancelling their email subscriptions is receiving too many emails – or too many irrelevant emails from the same company. No-one likes to be spammed, particularly if the content in your emails is repeated frequently.
The key thing is, when it is done properly permission-based email marketing can work really well. Having effective systems in place is an absolute must – particularly your database. Your database is a lead generation machine – a potential goldmine where great relationships can be built upon that will drive the ongoing success of your business.
That’s why data cleaning software is a great investment for every business that is serious about its growth. Keeping on top of your data is the only way to stay competitive in an increasing tough financial climate.
Knowing that your systems contain only the most accurate, up to date and relevant information will empower you to make confident and prudent decisions that will benefit your business now . . . and in the future.
Well it might be. But it probably isn’t. Do you actually know?
You would know this figure for certain if your business employed data cleansing software.
Because most companies split-test their offerings and promotions via different ‘squeeze pages’, as a visitor to various websites it’s all too easy to find yourself subscribing to a list you are already on, or a version of it.
Often this will be detected by the system when you enter your email address and you will be asked to provide an alternative email. But occasionally you won’t realise you are already signed up to a particular list until you come to download the ‘freebie’ – a White Paper, infographic, podcast, or similar.
And sometimes not even then. If for example the giveaway is an ebook you read some time ago and have since deleted from your computer.
The only clue may be when you find yourself receiving several emails a day from the marketing company or individual concerned. That relentless contact over the course of a couple of weeks could seem like overkill to you, so you decide to remove yourself from the list(s).
As the owner or CEO of a company, a red flag indicating that there is something not right with your data could be if you are getting lots of people unsubscribing from your lists. One of the primary reasons for people cancelling their email subscriptions is receiving too many emails – or too many irrelevant emails from the same company. No-one likes to be spammed, particularly if the content in your emails is repeated frequently.
The key thing is, when it is done properly permission-based email marketing can work really well. Having effective systems in place is an absolute must – particularly your database. Your database is a lead generation machine – a potential goldmine where great relationships can be built upon that will drive the ongoing success of your business.
That’s why data cleaning software is a great investment for every business that is serious about its growth. Keeping on top of your data is the only way to stay competitive in an increasing tough financial climate.
Knowing that your systems contain only the most accurate, up to date and relevant information will empower you to make confident and prudent decisions that will benefit your business now . . . and in the future.
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