If you are running a predominantly web-based business you will still
need to use offline advertising methods to let people know you are out
there. Luckily, there are still many routes open to you for offline
promotion, including using magazines, radio, PVC signs or old-fashioned
word of mouth. Here we look at these methods and how they can help draw
attention to your company:
Printed Media: If you are a small enterprise and can’t afford paid advertising in national papers or magazines, start small by advertising in local newspapers. Either way, advertising in printed media is a tried and tested way of getting your name out there. It’s also worth researching publications geared towards your particular industry sector and paying to advertise in these if the cost is feasible.
TV and Radio: Both these forms of promotion can be very effective indeed. Obviously if you can afford to advertise on national TV and radio then you will be reaching out to millions of people throughout the country. However, even if you can’t afford this and want to start local you are still spreading awareness of your business to many thousands of people in your area and this is sure to increase the traffic to your site. Just make sure that the name of the website is simple enough and repeated enough times in the ad to make it easy to recall later on.
Signs and Banners: These are simple to produce and remain one of the most effective forms of local advertising. PVC signs are relatively cheap, lightweight and can have a glossy finish so they look great wherever you are going to hang them. Find strategic locations for banners where a high volume of potential clients are likely to pass by. If you have a fleet of company vehicles to deliver your products, you should take advantage of the advertising opportunity this offers by putting vinyl signs on them with your website address and details of your product range. That way, wherever they go they are spreading awareness of your company.
Word Of Mouth: Sometimes the simplest methods are the best. Even in the days of rapid online communication, good old-fashioned word of mouth still works. If you take care to always offer your clients an honest, courteous and professional service then a reasonable percentage of them will tell others about you. This is how reputations are built. Granted, it’s not as fast as a concentrated email marketing campaign or TV ad, but personal recommendations from satisfied customers are a solid base for success.
Printed Media: If you are a small enterprise and can’t afford paid advertising in national papers or magazines, start small by advertising in local newspapers. Either way, advertising in printed media is a tried and tested way of getting your name out there. It’s also worth researching publications geared towards your particular industry sector and paying to advertise in these if the cost is feasible.
TV and Radio: Both these forms of promotion can be very effective indeed. Obviously if you can afford to advertise on national TV and radio then you will be reaching out to millions of people throughout the country. However, even if you can’t afford this and want to start local you are still spreading awareness of your business to many thousands of people in your area and this is sure to increase the traffic to your site. Just make sure that the name of the website is simple enough and repeated enough times in the ad to make it easy to recall later on.
Signs and Banners: These are simple to produce and remain one of the most effective forms of local advertising. PVC signs are relatively cheap, lightweight and can have a glossy finish so they look great wherever you are going to hang them. Find strategic locations for banners where a high volume of potential clients are likely to pass by. If you have a fleet of company vehicles to deliver your products, you should take advantage of the advertising opportunity this offers by putting vinyl signs on them with your website address and details of your product range. That way, wherever they go they are spreading awareness of your company.
Word Of Mouth: Sometimes the simplest methods are the best. Even in the days of rapid online communication, good old-fashioned word of mouth still works. If you take care to always offer your clients an honest, courteous and professional service then a reasonable percentage of them will tell others about you. This is how reputations are built. Granted, it’s not as fast as a concentrated email marketing campaign or TV ad, but personal recommendations from satisfied customers are a solid base for success.
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