So you have identified marketing
as the industry you wish to pursue a career in; perhaps you are a
graduate, fresh out of university; perhaps you have reached a point in
your career where you realise you need a change; perhaps you are already
pursuing a career in marketing but have reached a plateau and are
desperate to take that next step.
Whilst your skill set and experience are absolutely essential for career advancement, often a good qualification is the only thing that will help you take the next step towards achieving your goals.
The first thing to note is that, whilst a university degree will certainly help you into a career in marketing, not all marketing companies will specify that new employees must be graduates. Often, training is on the job and an academic background is unnecessary for the most junior roles.
That said, a degree in a science based subject will prove to employers that you have a logical and mathematical brain; often more impressive than an arts based degree. On the contrary, an industry specific degree, for example in marketing or business, could well give you the edge over other job candidates, particularly if you can apply the theory to real life situations and scenarios.
As a tool to reach the higher echelons of the marketing industry, the weight of affiliation or membership with the Chartered Institute of Marketing cannot be overestimated.
The CIM have a membership structure designed to accommodate anyone working in the marketing industry, from graduates to senior management and executives. The higher levels require certain qualifications, with a bachelor’s degree or equivalent required for the highest.
The very highest accreditation in the marketing industry is Chartered Status with the CIM. This highly prestigious acclaim can only be gained through extensive experience and expertise within marketing and a relevant degree is also usually necessary.
In addition, the CIM run their own courses and qualifications that are designed to guide you along the way to gaining Chartered status. Moreover, any qualifications with the CIM are extremely highly thought of across the marketing industry.
There are a number of other professionally accredited qualifications that are extremely valuable in advancing your career to that senior management level. Institutes such as the Institute of Direct Marketing and the Institute of Export are other professional bodies that offer such opportunities to study.
Unfortunately for those new to the industry, marketing companies are often looking for experience and the catch-22 is that it is very difficult to gain experience without previous experience. That said, volunteering, internships and work placements are all great ways to gain invaluable time within a marketing firm.
Whatever you decide to study, always have a specific goal in mind. If you are set on gaining Chartered Status from the CIM, look at their courses and development programmes. If you are mathematically minded, perhaps consider a maths based degree that includes marketing modules.
You will soon find you have the edge over other candidates applying without such qualifications.
Whilst your skill set and experience are absolutely essential for career advancement, often a good qualification is the only thing that will help you take the next step towards achieving your goals.
The first thing to note is that, whilst a university degree will certainly help you into a career in marketing, not all marketing companies will specify that new employees must be graduates. Often, training is on the job and an academic background is unnecessary for the most junior roles.
That said, a degree in a science based subject will prove to employers that you have a logical and mathematical brain; often more impressive than an arts based degree. On the contrary, an industry specific degree, for example in marketing or business, could well give you the edge over other job candidates, particularly if you can apply the theory to real life situations and scenarios.
As a tool to reach the higher echelons of the marketing industry, the weight of affiliation or membership with the Chartered Institute of Marketing cannot be overestimated.
The CIM have a membership structure designed to accommodate anyone working in the marketing industry, from graduates to senior management and executives. The higher levels require certain qualifications, with a bachelor’s degree or equivalent required for the highest.
The very highest accreditation in the marketing industry is Chartered Status with the CIM. This highly prestigious acclaim can only be gained through extensive experience and expertise within marketing and a relevant degree is also usually necessary.
In addition, the CIM run their own courses and qualifications that are designed to guide you along the way to gaining Chartered status. Moreover, any qualifications with the CIM are extremely highly thought of across the marketing industry.
There are a number of other professionally accredited qualifications that are extremely valuable in advancing your career to that senior management level. Institutes such as the Institute of Direct Marketing and the Institute of Export are other professional bodies that offer such opportunities to study.
Unfortunately for those new to the industry, marketing companies are often looking for experience and the catch-22 is that it is very difficult to gain experience without previous experience. That said, volunteering, internships and work placements are all great ways to gain invaluable time within a marketing firm.
Whatever you decide to study, always have a specific goal in mind. If you are set on gaining Chartered Status from the CIM, look at their courses and development programmes. If you are mathematically minded, perhaps consider a maths based degree that includes marketing modules.
You will soon find you have the edge over other candidates applying without such qualifications.
If you can’t prove your skills before you are you even employed, you’re less likely to get hired.
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