Using Banner Frames To Market Your Business

If you are looking for a versatile, affordable and easy way to promote your business, consider investing in some banner frames, or banner stands, for advertising and marketing purposes. Whether you need them for an outdoor event, trade show or for in-store promotions, they are one of the most popular ways to draw attention to your company’s products and services.

The main function of a banner frame, of course, is to hold your advertising banners in place – but there is more to them than this. A well-made frame can enhance the look of your banner by making it appear more professional to the potential customer. It is an unfortunate fact that the effect of a beautifully designed banner can be marred if it is just tacked to a wall or left to hang loose.

In addition to providing support for your advertising material, banner frames also offer essential protection which means your artwork will last longer and you won’t have to dig deeper into your marketing budget every time you need to attend a trade fair, hold a stand at an event or promote a certain product. They ensure that the banner will not crease or tear, so it stays looking fresh and professional for however long you need to use it.

These frames also allow you to display more advertising material at one time, which helps you to utilise your space better. They can be displayed either horizontally or vertically, and can come with three or sometimes even four sides to hold four separate displays. This is handy if, for example, you are at a trade show and you have only been allocated a small amount of space but the amount of information you need to convey cannot be held on one single poster.

Furthermore, banner frames are perfect if you attend shows or advertise at outdoor events regularly as they are light and extremely easy to transport. Erecting them is the work of minutes, which makes them a highly practical option for anyone operating under time constraints.

Of course, once you have the frames themselves you can interchange the artwork to suit the particular event or promotion, which also gives you a high degree of flexibility. Choose a high-quality supplier offering anodised aluminium frames which will not tarnish or rust, and you have a fantastic, easily transportable marketing tool that will last for years. After all, many companies may now be using digital displays as well, but the tried-and-tested advertising banner will never go out of style.