Wednesday 16 May 2012

Banners And Signs Bring Your Marketing Messages To Life!

If you’ve already successfully tried using banners and signs as a means to advertise your business then I’m sure you won’t need reminding what brilliant marketing tools they can be.

There are many benefits to using banners and signs to direct potential customers to your launch, promotion, or offer, but three of the main reasons successful businesses return to using banners and signs to carry their key marketing messages are:

They’re cost-effective
They’re versatile
They get attention

Let’s face it, all advertising is not without risk. No-one can say for sure whether a particular form of advertising will work or not. Print advertising in particular can prove outrageously expensive with no guarantee of getting a return on your investment. Direct mail can be a tricky medium to get right even with several rounds of testing. And as for social media? Well, it’s not everyone’s bag. And it’s so time-consuming.

That’s not to say you steer away from these forms of marketing media. No form of marketing should be done in isolation. The vast majority of advertising campaigns need to include a mix of media to be effective.

Utilising the pulling power of banners and signs to get your marketing messages in front of the right people is one of the most cost-effective marketing solutions there is. Particularly if you are located in a place where there is likely to be a large footfall of your target demographic.

We are often reminded of the need to repeat our marketing messages frequently in order to penetrate the subconscious of our target audience. Don’t they say we need to exposed to an advertisement around 7 times before we ‘consciously’ take notice of it?

If that’s the case, then could you afford to run your print ad a minimum of 7 times with no guarantee of success? Would you even want to?

Well cost is one thing you won’t need to fret over if you choose incorporate banners and signs into your marketing mix. They’re something you can use on an ongoing or an occasional basis as you please.
If your business could use the advertising power of a banner or sign, then it’s really easy to get a customised banner or sign made up for you. It’s quick too – usually within 24 hours.

So if you’re looking for a cost-effective, versatile, advertising solution that’s bound to command attention, bespoke banners and signs are exactly what you need.

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