People are busy; there is no doubt about that. For that reason,
connecting with a target audience needs to be seen as a creative
process. Basic forms of exposing a business, are exactly that; basic.
Those people that spend a few minutes thinking of how to connect will
come up with something adequate – possibly. Those that explore
possibilities outside of the industry norm are likely to have a much
better chance of succeeding.
Attracting using distraction could be considered an art form. Lives are getting more stressful by the day, with deadlines and targets being increased by employers, the strain continues to be great. If a company is able to distract a potential consumer from their every day lives (and stresses), then they are likely to make a huge impression. This impression can be long lasting, a feeling that many will try and pass on to others, much the way that many ad campaigns go viral.
This is not necessarily an easy task, but if it was, wouldn’t everyone be doing it? The fact that this is not an easy task is a good thing. What it means is that a business owner has a chance to get a few steps ahead of their competition and engage with potential consumers, when others think it might not even be possible.
The foundations of using attraction to distract could be simple. Advertising signs are a great way to attract attention. The clever combination of design with attractive colours helps to intrigue people. This is the point that something important happens; they become in engaged with the advertisement. Now it is down the quality of the advert to make that consumer connect with the product or service that is being advertised.
On too many occasions, businesses lose out by making a vital mistake at this point. They are ideally placed on a billboard or even motorway signs. They have created an advert that is well designed in terms of colour scheme and overall design. Then they ruin it all, by doing an amateur ad, one that an editor of a magazine might create on behalf of their client for instance.
Every aspect of the ad is important, so don’t fall at the last hurdle. Create something catchy, add some comedy, or offer an opinion. Advertising signs that engage connect are those that make people think, then take an action based on that thought. They think its funny; so they laugh. They agree or disagree with an opinion; so they discuss with someone else. Whatever the end result is, they are engaged and therefore, that initial distraction has created an attraction, one that couldn’t be achieved by putting “Joe Bloggs – 50% Sale” on an ad.
Advertising is not a blue print. The lack of any kind of system means that most businesses fall into the category of generic advertising. They publish ads in industry magazines saying “This is who we are and this is what we do”, rather than getting out there, in the real world, creating emotions with in people such as humour, which produce far better results.
Attracting using distraction could be considered an art form. Lives are getting more stressful by the day, with deadlines and targets being increased by employers, the strain continues to be great. If a company is able to distract a potential consumer from their every day lives (and stresses), then they are likely to make a huge impression. This impression can be long lasting, a feeling that many will try and pass on to others, much the way that many ad campaigns go viral.
This is not necessarily an easy task, but if it was, wouldn’t everyone be doing it? The fact that this is not an easy task is a good thing. What it means is that a business owner has a chance to get a few steps ahead of their competition and engage with potential consumers, when others think it might not even be possible.
The foundations of using attraction to distract could be simple. Advertising signs are a great way to attract attention. The clever combination of design with attractive colours helps to intrigue people. This is the point that something important happens; they become in engaged with the advertisement. Now it is down the quality of the advert to make that consumer connect with the product or service that is being advertised.
On too many occasions, businesses lose out by making a vital mistake at this point. They are ideally placed on a billboard or even motorway signs. They have created an advert that is well designed in terms of colour scheme and overall design. Then they ruin it all, by doing an amateur ad, one that an editor of a magazine might create on behalf of their client for instance.
Every aspect of the ad is important, so don’t fall at the last hurdle. Create something catchy, add some comedy, or offer an opinion. Advertising signs that engage connect are those that make people think, then take an action based on that thought. They think its funny; so they laugh. They agree or disagree with an opinion; so they discuss with someone else. Whatever the end result is, they are engaged and therefore, that initial distraction has created an attraction, one that couldn’t be achieved by putting “Joe Bloggs – 50% Sale” on an ad.
Advertising is not a blue print. The lack of any kind of system means that most businesses fall into the category of generic advertising. They publish ads in industry magazines saying “This is who we are and this is what we do”, rather than getting out there, in the real world, creating emotions with in people such as humour, which produce far better results.
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