Saturday 3 March 2012

Sign Makers – Your Partner In All Your Advertising & Marketing Promotions

Sign makers are your perfect business partner for all your indoor and outdoor marketing promotions. Whether you need to advertise products, services, or your company itself, using a top quality sign maker is essential to your brand image.

Some things you will need to consider when choosing from the many sign makers who advertise their services online:

Quality

Price

Turnaround & delivery times

Life expectancy of materials

Years trading (manufacturing experience)

Guarantees

Eco-friendliness of products


One of the most important considerations for you the customer is how long your potential sign maker has been in business. Clearly, some degree of longevity means that your sign maker will have had years to hone his trade and that his skills will have developed considerably over the years.



Turnaround and delivery times are important, particularly if your sign is for a special event, trade show, or promotion. Can your chosen sign maker guarantee a fast turnaround and delivery – say within 24-48 hours? If so, will you have to pay extra for this facility, or does it come ‘as standard’?

If your sign maker is advertising themselves as ‘cheapest’, can you be certain they are not sacrificing quality or using inferior materials or sub-standard processes to create their products?

What about the life of the materials themselves? Depending on the type of materials you choose and whether you want them for indoor or outdoor use, your sign maker ought to be able to provide a minimum guarantee as to how long your sign will last you.

Many of us are becoming more eco-conscious these days. In fact, some people will only consider buying from companies with proven ‘green’ credentials. With this in mind, all raw materials should be traceable to source, and your manufacturer should clearly state what their environmental policy is and outline their objectives with regard to energy saving. Better still, does your preferred manufacturer offer an ‘eco-signs’ option?

Remember, there are hundreds of potential sign makers online vying for your business, so it’s really important to choose wisely.

Like any professional you work alongside in your business, for example an accountant or business consultant, a top sign maker can be a real asset to your company – providing first rate advice and a first class service. Hopefully, for a long time to come.

So when it comes to choosing a sign maker, don’t settle for less than the very best. Your image depends on it!

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