Compared with traditional advertising media like press, radio and TV advertising, floor graphics are a relatively low-cost way to get your brand message across to a wider audience.
As a much under-utilised advertising space, your floors are a brilliant way to jazz up advertising promotions and special offers. Although to some extent, floor graphics have made great strides over the past few years (pardon the pun), as an advertising resource they are still considerably under-used.
People are used to seeing ads at head height, but when you are walking and catch a glimpse of something on the floor or pavement, your eyes are naturally drawn to it, so there is an element of surprise. Just think of some of the creative ways you could make a splash using floor graphics for your next campaign.
Floor graphics are created with a protective laminate on top to protect them, so they should last you anywhere between 6 months to 1 year. Do check with your supplier that the materials used have anti-slip qualities, as you don’t want to be responsible for someone getting injured.
You can also install floor graphics outdoors, which is great for garden centres, open air events, concerts – and they’re ideal for kids’ events like treasure hunts.
There are numerous benefits to using floor graphics to advertise your brand. The main ones are that they are:
Cost effective
Easy to apply and remove
Scratch resistant
Customisable
Floor graphics provide a myriad of marketing possibilities for the resourceful entrepreneur or business owner, so get creative with next advertising campaign and see where it leads you. This is definitely one occasion when you won’t mind your customers walking all over you!
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