Why Use Advertising Banners?

Using advertising banners and signs is the perfect way to draw attention to your business or promotion. As long as you take care to create a clear and arresting design, and place them strategically, they are sure to get your message across. Whilst many larger businesses are also using internet marketing methods today, nothing quite beats an old-fashioned banner for immediate impact. So why, no matter what the size of your company or retail outlet, should you invest in this form of advertising?

Versatility: Advertising banners can come in virtually any size or shape you want. If you want a giant banner to cover an entire wall of your building, or several smaller ones placed in strategic locations, the choice is yours. If you find a good signmaker with the latest hi-tech printing equipment, you can also have the choice of any colours and the level of printing quality today is fantastic.

It all depends on how much you want to spend, so price is flexible too. If you want to use your banners for a sustained period it may be worth paying a little more for increased durability, but for a day-long campaign you can pay less but still be assured that you will get a high level of printing quality.

Durability: If you use vinyl banners and signs they are highly durable. Many shop owners, if they are embarking on an extended campaign, like to use these because they are pretty much weather-proof and can last weeks or even months.

Immediacy: Online marketing campaigns such as email marketing are great for building up a steady level of business over time, but if you want an immediate impact nothing beats a really high-impact advertising banner. It’s worth bringing in a graphic designer to create something special and make sure you work out the most strategic locations to place your banners. After all, if you have a sale on in your local store or a week-long promotion you want to bring people in then and there, not wait for them to find you online.

Simplicity: Many companies may be too small or perhaps just don’t have the time to build up a complicated marketing strategy. One of the best things about advertising banners is their sheer simplicity – you put them up and let them do the work for you. Also, if you regularly attend trade shows, display banners are very simple to transport as well as being highly robust, so you can take them with you again and again when you are trying to make new business contacts or promote a new product.

Introducing:- Advertising Banners for the Eco-conscious Consumer

Perhaps you’ve been put off using advertisingbanners for your business promotions, because traditional banner materials such as synthetics or PVC don’t sit well with your company’s “green” credentials.

That’s fair enough. Many more businesses these days are becoming conscious of the need to be seen to be more eco-aware and the print business is no exception.

Sign-makers are increasingly recognizing the need to be able to offer their customers  eco-friendly banners  to traditional print materials and the savvy print companies amongst them are now able to provide exactly that.

Bamboo fibre banner fabric

If you’re looking for a fabric which is made from a renewable source, then bamboo fibre banner fabric is the solution. It’s strong, durable and 99.6 per cent biodegradable. In case you’re not already aware, bamboo is a fast-growing and hardy resource that can be harvested four years after planting. It re-grows naturally, without the need to replant. As an added bonus, the bamboo used to manufacture this fabric is organically farmed, instead of being removed from forests.

As the materials are produced in an environmentally-friendly way without the use of pesticides or other harmful substances, you can be certain of getting a product which complies with REACH standards and is certified as such.

Unlike traditional plastic materials, being biodegradable means that your bamboo banner won’t have an infinite outdoor life, so you will find the guarantee period will be less than normal – these products are usually guaranteed for around three months – though of course, they are absolutely perfect for prolonged indoor use.

Polypropylene banner fabric

This fabric is 100 per cent recyclable including the fitted eyelets which are made from the same material. This polypropylene is a high tenacity fabric which means it has an excellent chemical resistance and does not absorb water, making it an ideal choice for all your outdoor banner requirements.

An international code is printed on this type of banner to ensure they are recycled correctly at the end of their useful life.

It’s really important that manufacturers recognize that their activity impacts on the environment and commits to taking appropriate steps to counteract that impact whenever possible.

If buying eco-friendly products is important to you, do make sure you purchase from a manufacturer who shares your values. If your printer or sign-maker offers green alternatives they will of course say so on their website. So if finding committed eco-friendly suppliers is important to you, it’s definitely worth shopping around.