If you are not already focusing heavily on visual content marketing…well, let’s just say it may be time for a rethink! While the whole ‘content is king’ philosophy may have become borderline cliché by now, evidence suggests that far too few businesses are genuinely playing by the rules.
So to drive home just how important it is to get on board with visual content marketing as of 2016, here’s a quick rundown of a few facts and figures every business owner should know:
First of all, it seems that one of the best ways of persuading your website’s visitors to read a piece of content is to use colourful visuals. According to the folks at Xerox, the likelihood of your content being read shoots up 80% when accompanied by colourful visuals.
Extensive studies have shown that when the average consumer reads standard online written content, they will have forgotten 90% of it after 72 hours. By contrast, if the same information is presented alongside a relevant image, only 35% of the information has been forgotten after the same 72 hours.
In the biggest business leagues of all, around half of all marketers and business owners say that imagery plays a critically important role in their storytelling and general marketing strategies.
More than a third (34% to be precise) of professional marketing experts state that visual content is the single most important type of content, superseding both video content and blogging. In addition, somewhere in the region of 65% of marketing executives state that visual content represents the very core communication tool for telling their brand’s story.
Incredibly, written content that is accompanied by suitable imagery on average attracts a whopping 94% more views than comparable content featuring no visual imagery.
Incredibly, only around one in every four working marketers has defined strategy in place by which visual assets are acquired, organised, managed and used in general. In all other instances, their approach is relatively random.
Around 75% of marketers will be focusing more time, attention and money on the creation of engaging content throughout 2016. In addition, a full 55% indicated their intention to make visual content a priority.
More than half of all working marketers on a global basis believe that original video content offers a higher ROI than any other type of online marketing content.
When consumers view online video ads, they are approximately 1.8-times more likely to make a purchase than if they hadn’t viewed the video content.
As the middle of last year, the average number of Facebook video views accrued in a single day hit an extraordinary 8 billion – up more than 200% from the same time in 2014.
Infographics are becoming one of the most preferred types of content among consumers, generating 300% more shares and likes on social media than any of the content type.
On the whole, effective visual content is an incredible 4,000% more likely to be shared via social media than most other content types.
So to drive home just how important it is to get on board with visual content marketing as of 2016, here’s a quick rundown of a few facts and figures every business owner should know:
First of all, it seems that one of the best ways of persuading your website’s visitors to read a piece of content is to use colourful visuals. According to the folks at Xerox, the likelihood of your content being read shoots up 80% when accompanied by colourful visuals.
Extensive studies have shown that when the average consumer reads standard online written content, they will have forgotten 90% of it after 72 hours. By contrast, if the same information is presented alongside a relevant image, only 35% of the information has been forgotten after the same 72 hours.
In the biggest business leagues of all, around half of all marketers and business owners say that imagery plays a critically important role in their storytelling and general marketing strategies.
More than a third (34% to be precise) of professional marketing experts state that visual content is the single most important type of content, superseding both video content and blogging. In addition, somewhere in the region of 65% of marketing executives state that visual content represents the very core communication tool for telling their brand’s story.
Incredibly, written content that is accompanied by suitable imagery on average attracts a whopping 94% more views than comparable content featuring no visual imagery.
Incredibly, only around one in every four working marketers has defined strategy in place by which visual assets are acquired, organised, managed and used in general. In all other instances, their approach is relatively random.
Around 75% of marketers will be focusing more time, attention and money on the creation of engaging content throughout 2016. In addition, a full 55% indicated their intention to make visual content a priority.
More than half of all working marketers on a global basis believe that original video content offers a higher ROI than any other type of online marketing content.
When consumers view online video ads, they are approximately 1.8-times more likely to make a purchase than if they hadn’t viewed the video content.
As the middle of last year, the average number of Facebook video views accrued in a single day hit an extraordinary 8 billion – up more than 200% from the same time in 2014.
Infographics are becoming one of the most preferred types of content among consumers, generating 300% more shares and likes on social media than any of the content type.
On the whole, effective visual content is an incredible 4,000% more likely to be shared via social media than most other content types.
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