What Are The Benefits of PVC banners?

PVC is one of the most popular forms of plastic today, used in a wide and growing range of industry sectors. One of its biggest applications is for signs and banners, so if you’re looking to purchase some new banners for your business or event it’s well worth considering this material. Whether you want them to hang outside your shop, to take to a trade show or to advertise an event, there are many benefits of buying PVC banners, such as:

Durability: A good PVC banner can last for months or even years if cared for properly. This material is weatherproof so the banner can be hung both indoors or outdoors for extended periods of time without being damaged by wind or rain. If you have a promotion that is going to last for weeks or months then you want to know that the advertising material you choose won’t begin to fade or look tatty.

Cost-Effective: PVC doesn’t cost a huge amount to make so it is cheaper to buy than some other banner materials. Add to this its strength and durability, and you are certainly getting value for money. You can use your banners for multiple trade fairs, for example, without having to have new ones made up each time.

Easy To Transport: Another factor that makes PVC banners great for trade fairs in particular is their light weight. This means they can be rolled up and transported easily and put in place quickly at each event. Just make sure you roll them up carefully with the image on the inside to keep them clean and wrinkle-free. If you use lightweight materials you are of course also doing your bit for the environment, as they create less CO2 emissions in transit.

Aesthetics: Modern printing technologies mean that banners made from PVC can be quite beautiful and striking, with bold colours and a glossy finish. If you are using them to advertise a business then you want them to look as professional as possible, and this is certainly something PVC can offer.

Versatility: Lastly, PVC banners can be cut in any size you want so they are highly customisable. Sometimes you want something a little different to make your company stand out from the crowd. If you do, PVC offers great possibilities.


When you are choosing your banner supplier, just make sure they use up-to-date printing technologies for a high quality result. Also, talk to them beforehand to make sure they can meet all your requirements in terms of banner size, graphics and budget.

PVC Banners – the Cost-Effective Way to Target Local Custom

If your business relies heavily on passing trade you should seriously consider using PVC banners to improve the effectiveness of your advertising.

So what makes PVC banners such a trusted advertising medium?

Well, for a start, their impact is instantaneous. Consider this: you pass a clothes shop in the high street where there is a banner draped across the front which says: ‘50% off all stock.’ Wouldn’t that make you want to take a closer look? Probably.

But what if that banner read: ‘50% off all stock – TODAY ONLY!’ There, that’s more like it. The perceived sense of urgency makes all the difference. You’d just have to have a peek in now wouldn’t you?

You see, PVC banners demand attention. They are in your face. You can’t ignore them. That’s why many more businesses are recognising the sales potential of PVC banners over other forms of advertising.

For a start they are extremely reasonable to produce. And they lend themselves to multiple projects. If you are a business with more than one branch you can readily transport your PVC banner between sites.

Actually, because these banners are so incredibly cheap compared to other advertising mediums, you might just want to buy two!

And the best way to draw attention to your PVC banner? Make it striking: simple colour scheme, direct message.

The AIDA marketing principle, frequently cited in direct mail campaigns, comes in handy here.

Attention – create a strong headline which promises a benefit.

Interest – raise your customer’s interest by addressing the ‘what’s in it for me?’

Desire – make them want what you are offering.

Action – prompt your prospects to take action NOW!

AIDA will help you keep your marketing message on track. And once you have your banner, the only thing left to do is display it in a prominent place. Somewhere it will have maximum impact.

PVC banners are also really effective when combined with other marketing elements such as fliers, print ads, radio and TV ads and online advertising. This is because we consumers frequently need to be exposed to the same message around half a dozen times before we consciously take notice of it.

Consider how many times you have to see an ad on TV before you become aware of it. The exception might be that really annoying opera singer in the price comparison website ad – though you could say he definitely prompts action of some kind!

So when it comes to planning your next product launch, one day sale, business event or special promotion, why not consider how using a PVC banner might help you achieve your goals – and stay within budget!