For a good example of how the constituent parts of a
marketing campaign come together to support the greater good of a much larger
entity, you need look no further than that of the movie industry.
The script and story of the movie can be compared to that
of a company’s initial ethos, charter and objective, while a film’s teaser
trailers, billboard posters and website are similar to those first tentative
steps when a company is promoting itself properly for the first time.
A movie, just like a company, is geared towards making as
much money as possible and that means exploiting every last revenue stream to
its limit – whether it’s box office, merchandising or external funding. That
means that films, costing in-excess of 100s of millions of pounds are backed by
the studios which have produced them, with equally ambitious promotions,
campaigns and events.
That’s the way you have to look at your business.
Marketing companies will give you the necessary resources
and expertise so that your ‘brand’ is as strong as it can be in the online stratosphere
and really break those box office records, creating a blockbuster of a company.
A good online communications company will be able to put
together a marketing strategy tailored specifically for the needs of your
business. They’ll research obvious and not so obvious competitors and support
you in gaining an edge over them.
Online is key. But it’s not just about having a
great-looking and easy to use website. Social media such as Facebook, Twitter
and dedicated company ‘channels’ on Youtube are the building blocks of
communicating to your business to business customers, consumers and staff. A
web marketing agency will have the skills to enable your company to fully
embrace this.
For an ideal fit when it comes to your company’s online
marketing, have a look online for that Oscar-winning combination.
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