Why buy flowers online?

Flowers are traditionally one of the most popular gift choices and will continue to remain so as they can suit virtually any occasion – whether as a present or for decorative purposes.  With the rise of e-commerce, the growing number of online florists means that more and more of us are choosing to buy flowers online when a special occasion comes along. Here are just some of the reasons why it makes sense to do this:

• Guaranteed freshness: Forget wilting bunches of flowers from garage forecourts – the best online vendors will send out freshly-cut flowers on the day you want them delivered as they work directly with the flowers rather than dealing with middle men. After all, presenting your loved one with a dying bunch of roses probably doesn’t create quite the impression you are going for.

• Online consultants: If you don’t know much about flowers and are not sure which ones fit the occasion, you may be thinking that if you buy flowers online there will be nobody to advise you. Not true: today online flower shops will usually have professional flower consultants to aid your choice.
• Any hour, any day: If you’ve forgotten a loved one’s birthday and need to order some flowers in a hurry, buying online means you don’t have to worry about business hours. You can order them the night before and rest assured they will reach their destination the next day.
• Any place: If you have a friend or relative a long way away then it certainly make sense in this situation to buy flowers online. Many online florists can even offer international delivery if they have branches throughout the world.
• The cost factor: Shopping around online can throw up great deals with most goods, and flowers are no exception. Whilst going down to your local shop means you are pretty much limited to whatever they are charging there, if you look online you have every internet florist at your fingertips and you can compare prices.
• Convenience: Sometimes, with the best will in the world, you just don’t have time to go down to the shops to buy flowers. Perhaps you are working late hours and are tied to your desk all day. Before the internet this would have been a problem, but now all you have to do is locate an online florist, make your choice, make the payment and you’re done. Simple. 

Jenkinson & Associates Ltd are business consultants providing business and marketing for companies looking to grow their business.